2018 World Premiere Audi Q8 & Audi Brand Summit
The new brand AUDI Q8 is launched in Audi Brand Summit. Under the theme “The Herald of a new era is unleashed”. A mysterious and fascinating entrance with AUDI logo through a triangle tunnel embarked the guests in the immersive experience zone.
Dynamic lighting choreography, on-screen lighting and visual design were used at Q family car reveal show. With the illusive switching between real laser beam light and light on the screen, which for proposing a metaphor of bringing the future to the reality, and to lead the audience throughout the journey of discovering the future and the world of Q family.
The Show Audi Q8 Transition Video
Design & Animation Audi Q8 Transition Video
Welcome Tunnel Visual Mingo Area
OCT Building Projections Mapping Exhibtion area
The Show Moment Live Photos
Credits
Client : Audi
Agency : Activation Group
Production : Spectro Visuals
Creative Director : Aston Lai
Animation Directors : Aston Lai , Ben Pang
Art Director : Ben Pang
Account Executive : Howard Foo
Executive Producer : Dino Zheng
CG Artists : Ben Pang , Li Yong Meng , Leo Phing