The New Mercedes AMG 43

The brand new Mercedes Benz AMG series launched, opening a new chapter of the brand initiative. Epitomizing the driving performance that drivers and enthusiasts have come to expect from Mercedes-AMG, its dynamic nature is etched on its presence. 

From track to road, from legend to icon, the new Mercedes-AMG-43 series opened up a new segment for the customers. At the launching event, the design concept of the opening show inventively combined images, robotic arm, kinetic transparent screen and interactive performance, which was perfectly reflected Mercedes-AMG’s superb performance, fine craftsmanship and extraordinary quality under the brand claim of “Driving Performance”.


The Show

Client : Activation Group
Agency & Production : Spectro Visuals

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