New GLC L SUV Launch 2019
Mercedes Benz new GLC L SUV elevated the visitors to a higher level of driving excitement journey beyond the geographic definition of the Center of Asia, exploring the incredible landscape of Xinjiang province, behind the theme of the launch event “Built for the hero in you”.
The design methodology was conceived to reflect the product features, blended into the nature elements, such as light and power, which represent initial belief and energy, to convincingly show up the hero figure of the brand new Mercedes GLC SUV.
Design & Animation GLC Car Reveal Video
The Show Dance Performance Video
The Show
Credits
Client : Mercedes Benz
Agency : Activation Group
Production : Spectro Visuals
Creative Director : Aston Lai
Animation Director : Wystan
Art Director : Ben Pang
Account Executive : Howard Foo
Executive Producer : Dino Zeng
CG Artists : Xu Xin Hao, Li Yong Meng, Luo Li Bo, Gao Zhan Yong